What is a flyer?
The leaflet is one of the means of advertising and information. A flyer is usually printed on a small piece of paper with information about a product, service, or event. Nowadays, the method of advertising is popular due to its low price. Flyer sizes and shapes vary widely from standard single-sheet formats, to folded flyers or unusual shapes.
Flyers are distributed in several ways, usually by sharing in a public space or on the street, and can be sent by mail or inserted into a mailbox.
Flyers do not hold the reader’s attention for long and that is why it is necessary for the flyer to be well designed.
What should you pay attention to when designing a flyer?
Define the target group – according to the target group you determine who you are addressing and in what way. It is not the same flyer that addresses the elderly population for a discount after retirement and the one that invites teenagers to a YouTube gathering.
- Attractiveness – the flyer should stand out and catch the eye of readers, keeping their attention. Font selection and photos should fit well and be legible. The choice of colors should be adequate because people unconsciously connect emotions with the visual representation, ie. colors. The arrangement of the elements and the distance between them should be even. It should not be overcrowded and yet it should not be left full of empty space. An assessment should be made of what should be in focus and what is the emphasis, and the rest should be followed and be in the background.
- Clear message – Address your target audience in a language they understand. If you invite someone to binge the series, they will understand you only if they have experience in it (binge-marathon enjoyment of something in the TV series, alcohol, etc.), if they don’t understand you, then you have failed (fale – complete failure).
- Call to action – A lot of people do exactly what you tell them, so a call to action is a good thing on flyers. DESIGN YOUR OWN FLYER! is one example.
- Professional flyer printing – this step is often skipped because it is assumed that every printing house will produce the same quality flyers at a very similar price, but this is usually not the case.
- Put your contacts – Although it seems obvious, it is often the case that a contact is forgotten due to “design”, so set all possible contacts: phone number, address, internet address, working hours, email, Facebook, Instagram and more.
- Check for grammatical errors – it’s best to give the flyer a printout to someone who sees your flyer for the first time before sending it to the printer. A “fresh pair of eyes” will notice errors if there are any that you overlooked even though you have reviewed 100 times.
Standard flyers are usually printed in A4, A5, A6 or DL format.
- A4 format is 210x297mm or plain sheet of printer paper.
- A5 is a halved A4 sheet measuring 148 x 210 mm,
- A6 is a halved A5 format measuring 105 x 148 cm
- DL format (American) has dimensions of 100 × 210 mm
If you want to hire a professional designer